Current location:health >>
Traditional Skills Revitalized by Livestreaming in Remote Towns
health51916People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom ...
- Home
- News
- People
- In-depth
- ACWF
Traditional Skills Revitalized by Livestreaming in Remote Towns
November 23, 2023This photo taken on Nov. 3, 2023 shows handbags bearing embroidery in different patterns at Qiao Yaru's workshop in Haiyuan County of Zhongwei City, northwest China's Ningxia Hui Autonomous Region. [Xinhua/Su Xing] |
YINCHUAN, Nov. 21 (Xinhua) — In the absence of a professional setting and fill light, a mobile phone and a mobile phone holder are all that Du Zhanping can count on for his livestreaming efforts.
Yet it was through this primitive set-up that the 46-year-old man in Xuanhe Township of northwest China's Ningxia Hui Autonomous Region managed to get a traditional felt making skill known to viewers across the country.
In the husbandry region of Ningxia more than 1,000 kilometers from China's capital, people used to make felt with wool by pressing, rubbing and rolling, creating items which once featured in the dowry of almost every woman.
Du is an inheritor of this traditional felt making skill, which is on the regional intangible cultural heritage list. Each generation of his family has made a living based on this skill. With the improvement of people's living standards over time, however, felt has been used less and less, resulting in the industry waning.
In 2021, after taking part in entrepreneurship training, Du opened an account on short video platform Kuaishou to try livestreaming of the process of traditional felt making.
Starting from scratch, he learned by himself how to film and then edit video, and is now a proud owner of an account with 150,000 followers. One video alone has attracted more than 18 million views.
"Every morning I do livestreaming for more than two hours, chatting with the viewers and answering their questions," Du said while using a bow-shaped tool to make his wool fluffy. Normally he receives three to five orders during a single livestreaming session.
"Thanks to social media, my number of felt orders has now doubled, with those from online platforms accounting for about 70 percent of the total," he continued. "Had there not been online platforms, I might have already given up, with the traditional skill lost."
Du Zhanping is not alone. In recent years, livestreaming has helped breathe vitality into intangible cultural heritages.
In Haiyuan County of Zhongwei City, also located in Ningxia, 42-year-old Qiao Yaru is an inheritor of traditional embroidery, another regional intangible cultural heritage. She just finished livestreaming in her studio, featuring dazzling handbags, clocks, lamps, fans and pendants embroidered with different patterns, which sold well among youngsters.
"After watching my livestreaming, many young people including those from Generation Z become interested in our traditional skills," she told Xinhua.
"From this remote landlocked region, livestreaming is helping to promote our artwork to farther areas," she added.
It has also increased the income of local people, as more of them are getting involved in the industry. After training, Qiao's fellow villagers have the potential to get their embroidery pieces sold through online platforms, raking in as much as 2,000-plus yuan (about 278.6 U.S. dollars) a month.
"By bringing intangible cultural heritages into livestreaming studios, we can not only introduce them to more people while preserving traditional techniques, but also expand their markets to boost both the confidence and income of inheritors," said Wang Xiaoqin, vice head of the cultural center of Zhongwei.
"In this way, we can revitalize our traditional treasure," Wang added.
This photo taken on Nov. 3, 2023 shows driving cab pendants bearing embroidery in different patterns at Qiao Yaru's workshop in Haiyuan County of Zhongwei City, northwest China's Ningxia Hui Autonomous Region. [Xinhua/Su Xing] |
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Earthly Exploits news portal”。http://papuanewguinea.camilleandconfettis.com/content-58a399903.html
Related articles
Ben Whishaw lights up the Croisette as he joins his co
healthBen Whishaw was all smiles at the world premiere of Limonov: The Ballad at the 77th annual Cannes Fi ...
【health】
Read more12th Chinese medical team wins hearts of Ghanaians
health(Xinhua) 10:44, March 25, 2024ACCRA, March 23 (Xinhua) -- A total of 11 members of the 12th batch of ...
【health】
Read moreCeremony held to mark anniversary of China's resistance war against Japanese aggression
health(Xinhua) 09:38, July 08, 2023Yin Li, a member of the Political Bureau of the Communist Party of Chin ...
【health】
Read more
Popular articles
- Children are evacuated from school 'during an exam' after threat made via email
- China's top political advisor stresses efforts in rural revitalization
- A glimpse into Suzhou Industrial Park
- Chinese path to modernization carries global significance (6)
- Ship that caused Baltimore bridge collapse has been refloated
- Chinese vice premier calls for rule of data for sustainable development
Latest articles
Kosovo prepares a new draft law on renting prison cells to Denmark after the first proposal failed
Chinese premier addresses opening of Summer Davos
Infographic: Xizang witnesses astounding development 72 years after peaceful liberation
Senior CPC official meets Macao media delegation
Amal Clooney played key role in ICC bid to request arrest warrants for Israeli PM and Hamas leader
HKSAR to hold 7th district council ordinary election on Dec. 10
LINKS
- NFL draft: Top defensive players on the board
- Kentucky lawmaker says he wants to renew efforts targeting DEI initiatives on college campuses
- Kentucky spokeswoman: School is 'distressed' to hear of alleged sexual misconduct by ex
- Regulators pleased Union Pacific is using fewer temporary shipping limits
- South Carolina Republicans reject 2018 Democratic governor nominee's bid to be judge
- Emma Roberts reveals the $4,500 gift she gave an ex
- Fans hail new drama miniseries as a 'masterclass in acting' and demand star is given an Emmy
- Ivy Getty takes the plunge in sheer gown as she parties with Emily Ratajkowski and Nicky Hilton
- Starling Marte's HR keys surging Mets to sweep of Pirates with 9
- Coffee in North Korea: It’s not just for capitalists anymore — Radio Free Asia